Shoe Branding: If you were a shoe style, what shoe would you be?

Task: Create a cohesive brand identity and advertising campaign for a shoe that reflects my interests and personality.

Concept: Since I was a little girl, I have always said I want to be the “boss”. I am an extrovert and love expressing my personality through my style and the clothes I wear. For this project, I wanted to create a shoe for the woman who is in charge and constantly on the move, but still manages to always be the best dressed in the room.

Architreks by DIAS are sneakers that are comfortable, affordable, and bold. Utilizing a chic design and bright colors, Architreks allow on-the-go women to express their strong personalities while simultaneously providing maximum comfort and style.